Archetypes - this is the 'ultimate' stereotype. For example, the white stiletto wearing, big busted, brainless blonde bimbo.
Countertype - a representation that challenges traditional stereotypical associations of groups, people or places.
Represenation - the way in which people, events and ideas are presented to the audience.
Gatekeeper - any person involved in a media procution that can control what we see.
Media moguls - owns the productions.
Media consumers - the audience (you and me.)
Questions to ask: WHO, WHAT, WHY, WHERE?
Who is being represented? Who is the preferred audience?
What are they doing?
Why are they present?
Where are they? (foreground/background)
REPRESENTATIONS OF THIS PICTURE:
"Eat Up, Slim Down!" and "Shape-Up SHORTCUTS" are the main headlines that stand out here, as they are in bigger font and in bold. Both of these headlines represent how women should be 'fit' and look pleasing to the eye for men. The woman on the front of the magazine represents this, as her figure is 'perfection' and role models apprently what all women should look like.
Another headline that stands out on this magazine is "HIS SEX WISH LIST!" as it is in pink (a girly colour), bold and big font. This represents what women should be interested in, sex wish lists and again, how to be pleasing to the eye.
The woman on the front of the magazine is wearing a pink swimming costume, to link to the pink in the headline name. She is pushing her bottom out, "how to get a butt like this!" is the slogan next to the picture. She is trying to emphasise her female assets. Again, this links into the "HIS SEX WISH LIST!", "Eat Up, Slim Down!" and "Shape-Up SHORTCUTS" headlines. This magazine is saying young women like this girl on the cover are all stereotypically slim, sexy and have a big booty. This then makes those women this age who aren't all those things, think there is something wrong with themselves, which is definitely not the case.